{"id":5038,"date":"2017-10-04T05:43:24","date_gmt":"2017-10-04T05:43:24","guid":{"rendered":"https:\/\/aspadirect.nl\/?page_id=5038"},"modified":"2025-10-11T23:23:07","modified_gmt":"2025-10-11T21:23:07","slug":"about-the-founder-azra","status":"publish","type":"page","link":"https:\/\/staging.aspadirect.nl\/en\/about\/about-the-founder-azra\/","title":{"rendered":"About the founder Azra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5038\" class=\"elementor elementor-5038\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e6ff1 e-flex e-con-boxed e-con e-parent\" data-id=\"79e6ff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7018e0e elementor-widget elementor-widget-spacer\" data-id=\"7018e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1efd16 e-flex e-con-boxed e-con e-parent\" data-id=\"b1efd16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-863e4db e-con-full e-flex e-con e-child\" data-id=\"863e4db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f28d19 elementor-widget elementor-widget-image\" data-id=\"1f28d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1334\" height=\"2000\" src=\"https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag.webp\" class=\"elementor-animation-float attachment-full size-full wp-image-17931\" alt=\"Schoonheidssalon Den Haag\" srcset=\"https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag.webp 1334w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag-200x300.webp 200w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag-683x1024.webp 683w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag-768x1151.webp 768w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag-1025x1536.webp 1025w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Schoonheidssalon-Den-Haag-105x157.webp 105w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-033a666 e-con-full e-flex e-con e-child\" data-id=\"033a666\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7af32 elementor-widget elementor-widget-rt-title\" data-id=\"ff7af32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sec-title style1\">\n\t<div class=\"sec-title-holder\">\n\t\t \t\n\t\t\t\t\t<span class=\"rtin-icon\"><i class=\"\"><\/i><\/span>\n\t\t\t\t\t\t<h2 class=\"rtin-title\">It all started with botany<\/h2>\n\t\t\t\t<div class=\"content\"><p><em>About the founder \u2013<\/em>\u00a0\u201cI started ASPA as a\u00a0natural expression\u00a0of my educational background and interests. After learning about the power of different plants early on, I decided to study plants and botany at\u00a0<a href=\"http:\/\/www.kew.org\/\" target=\"_blank\" rel=\"noopener\">The Royal Botanic Gardens, Kew<\/a>\u00a0(United Kingdom). After that, I spent many years in the sales and marketing of fresh organic produce.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e0408 elementor-widget elementor-widget-rt-title\" data-id=\"d4e0408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sec-title style1\">\n\t<div class=\"sec-title-holder\">\n\t\t \t\n\t\t\t\t\t<span class=\"rtin-icon\"><i class=\"\"><\/i><\/span>\n\t\t\t\t\t\t<h2 class=\"rtin-title\">About following my dream<\/h2>\n\t\t\t\t<div class=\"content\"><p>While in the organic produce business, I dreamed about setting up\u00a0a salon and spa\u00a0that\u00a0can\u00a0bring together honest, natural beauty products, the latest tech-driven treatments. So the work journey took me from the botanist to the organic fresh produce marketing executive and the now the beauty therapist. My ultimate goal was to make my own brand and\u00a0AZRA Botanical Simplicity\u00a0was the result.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab12db0 elementor-widget elementor-widget-rt-title\" data-id=\"ab12db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sec-title style1\">\n\t<div class=\"sec-title-holder\">\n\t\t \t\n\t\t\t\t\t<span class=\"rtin-icon\"><i class=\"\"><\/i><\/span>\n\t\t\t\t\t\t<h2 class=\"rtin-title\">A holistic approach <\/h2>\n\t\t\t\t<div class=\"content\"><p>At ASPA, we specialise in\u00a0helping you get a radiant skin and a fitter, healthier, and more relaxed body. That\u2019s because we firmly believe in the \u2018fit body, fit mind\u2019 saying; only when\u00a0we eat right, exercise regularly, use natural products, and get personalised spa treatments\u00a0can we be truly healthy.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad6d1e e-flex e-con-boxed e-con e-parent\" data-id=\"2ad6d1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2874cab e-con-full e-flex e-con e-child\" data-id=\"2874cab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2016d2 elementor-widget elementor-widget-rt-title\" data-id=\"c2016d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sec-title style1\">\n\t<div class=\"sec-title-holder\">\n\t\t \t\n\t\t\t\t\t<span class=\"rtin-icon\"><i class=\"\"><\/i><\/span>\n\t\t\t\t\t\t<h2 class=\"rtin-title\">AZRA Botanical Simplicity <\/h2>\n\t\t\t\t<div class=\"content\"><p>AZRA Botanical Simplicty\u2019s \u00a0founding mission was to introduce a concept that combined the best that nature has to offer with scientifically proven formulas to deliver effective and tangible results. We\u00a0wanted high performing botanicals and simplicity to be at the core of our approach and products.\u00a0\u00a0This entailed only using ingredients that served a specific purpose and achieve their intended results.\u00a0 We\u00a0\u00a0also wanted to create multi-purpose products that address a variety of skin concerns yet add simplicity to any daily skincare routine.<\/p>\n<p>From this duel approach, the concept for AZRA Botanical Simplicity was born.\u00a0\u00a0\u00a0And the result?\u00a0\u00a0Beautiful, multi purpose products that clean, treat and soothe.<\/p>\n<p><a href=\"https:\/\/www.aspadirect.nl\/product\/azra-botanical-simplicity-cleanse\/\">CLEANSE<\/a>\u00a0with Aloe Vera, Chamomile and Grape Seed Oil. \u00a0Our CLEANSE product is a non foaming gel formula, ideal for all skin types.<\/p>\n<p><a href=\"https:\/\/www.aspadirect.nl\/product\/azra-botanical-simplicity-intensive-serum\/\">INTENSIVE SERUM<\/a>\u00a0with Raspberry and Liquorice. \u00a0Our SERUM product\u00a0is created with ingredients that are hydrating, skin-strengthening and focused on their anti-pigmentation and anti-bacterial properties.<\/p>\n<p><a href=\"https:\/\/www.aspadirect.nl\/product\/azra-botanical-simplicity-cream\/\">DAY NIGHT CREAM<\/a>\u00a0with\u00a0Ceramide NG, Sodium Hyaluronate, Centella Asiatica Leaf Extract, Glycyrrhiza Glabra Root Extract, peptides Acetyl Hexapeptide-8, Pentapeptide-18.. is your perfect every day moisturizer. It was created to hydrate and calm the skin whilst protecting the skin barrier and plumping the skin.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b741c3 e-con-full e-flex e-con e-child\" data-id=\"5b741c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc8cda elementor-widget elementor-widget-image\" data-id=\"2bc8cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-1024x683.webp\" class=\"elementor-animation-float attachment-large size-large wp-image-17938\" alt=\"Internationaal, exclusief en innovatief\" srcset=\"https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-1024x683.webp 1024w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-300x200.webp 300w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-768x512.webp 768w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-1536x1024.webp 1536w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-825x550.webp 825w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief-155x103.webp 155w, https:\/\/staging.aspadirect.nl\/wp-content\/uploads\/2025\/10\/Internationaal-exclusief-en-innovatief.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-911edc1 e-con-full e-flex e-con e-parent\" data-id=\"911edc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0e59d elementor-widget elementor-widget-rt-cta\" data-id=\"cb0e59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rt-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cta-default cta-style6\">\r\n\t<div class=\"action-box\">\r\n\t\t<div class=\"title\">\r\n\t\t\t<h2 class=\"rtin-title\">If you like to get in touch, please contact me<\/h2>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t <div class=\"cta-info \">\r\n\t\t\t<div class=\"cta-content-box\">\r\n\t\t\t\t<ul class=\"content-list\">\r\n\t\t\t\t\t\t\t\t\t<li class=\"rtin-button\"><a class=\"btn-style1\" href=\"mailto:info@aspadirect.com\">Send an email<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24px\" height=\"24px\">\r\n\t<path fill=\"rgb(250, 54, 10)\" d=\"M11.998,23.997 C5.381,23.997 -0.001,18.614 -0.001,11.998 C-0.001,5.382 5.381,-0.001 11.998,-0.001 C18.614,-0.001 23.997,5.382 23.997,11.998 C23.997,18.614 18.614,23.997 11.998,23.997 ZM11.998,2.181 C6.584,2.181 2.180,6.585 2.180,11.998 C2.180,17.412 6.584,21.815 11.998,21.815 C17.411,21.815 21.815,17.412 21.815,11.998 C21.815,6.585 17.411,2.181 11.998,2.181 ZM17.368,12.415 C17.312,12.548 17.232,12.669 17.131,12.770 L12.769,17.132 C12.556,17.346 12.277,17.452 11.998,17.452 C11.718,17.452 11.439,17.346 11.226,17.132 C10.800,16.706 10.800,16.016 11.226,15.590 L13.728,13.089 L7.634,13.089 C7.032,13.089 6.543,12.600 6.543,11.998 C6.543,11.396 7.032,10.907 7.634,10.907 L13.728,10.907 L11.226,8.406 C10.800,7.980 10.800,7.289 11.226,6.863 C11.652,6.437 12.343,6.437 12.769,6.863 L17.131,11.226 C17.232,11.327 17.312,11.447 17.368,11.581 C17.478,11.848 17.478,12.148 17.368,12.415 Z\" \/>\r\n\t<\/svg><\/a><\/li>\t\t\r\n\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t<ul class=\"cta-list\">\r\n                                                            <li class=\"icon\">\r\n                                    <i class=\" flaticon-telephone\"><\/i>\r\n                                <\/li>\r\n                                \r\n\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t<div class=\"info-text\"> Phone\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"phn-number\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"tel:+31 70 345 0215\" class=\"rtin-phone\"> +31 70 345 0215<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t\t <\/div>\r\n\t\t\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It all started with botany About the founder \u2013\u00a0\u201cI started ASPA as a\u00a0natural expression\u00a0of my educational background and interests. After learning about the power of different plants early on, I decided to study plants and botany at\u00a0The Royal Botanic Gardens, Kew\u00a0(United Kingdom). After that, I spent many years in the sales and marketing of fresh [&hellip;]<\/p>\n","protected":false},"author":252,"featured_media":0,"parent":5111,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-5038","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/pages\/5038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/comments?post=5038"}],"version-history":[{"count":26,"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/pages\/5038\/revisions"}],"predecessor-version":[{"id":18289,"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/pages\/5038\/revisions\/18289"}],"up":[{"embeddable":true,"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/pages\/5111"}],"wp:attachment":[{"href":"https:\/\/staging.aspadirect.nl\/en\/wp-json\/wp\/v2\/media?parent=5038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}